On the occasion of Valentine's Day, Ekta took to Twitter to share a photograph of herself along with Ali. She says she is excited to recreate the tale for a film, which will release on May 4. "Excited to recreate the epic love story, 'Laila Majnu' with master storyteller Imtiaz Ali. Balaji Motion Picture, Imtiaz Ali's 'Laila Majnu'. 'Laila Majnu' on May 4,"she tweeted. A tweet from Ekta's home production banner read: "Some love stories never die... They get retold by passionate storytellers. Presenting the teaser poster of Ekta Kapoor and Imtiaz Ali's 'Laila Majnu'. Releasing on May 4."
