Amitabh Bachchan and Jaya Bachchan in the new ad of Kalyan Jewellers 'Apoorva Diamond Collection'

February 25, 2016 12:40 IST 1 of 3
Kalyan Jewellers, India’s leading and trusted jewellery brand has launched Apoorva, the new diamond collection. The collection is being highlighted in a new advertising campaign featuring brand ambassadors Jaya Bachchan and Amitabh Bachchan. The ad campaign announcing the launch features Jaya Bachchan and Amitabh Bachchan as grandparents. Credit: Varinder Chawla