Allu Sirish's Okka Kshanam beats Akhil Akkineni's Hello!
January 1, 2018 13:00 IST
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While Hello hit theatres on December 22nd, Allu Sirish's Okka Kshanam released on 28th December thereby having a face-off in theatres. The intersection has resulted in the triumph of Allu Sirish's Okka Kshanam at the ticket windows. Interestingly the team of Hello had resorted to aggressive promotions led by Akkineni clan of Superstar Nagarjuna, Samantha, Naga Chaitanya and their cousin Rana Daggubati, while the makers of Okka Kshanam have resorted to content marketing with reviews and audience word of mouth proving to be favouring the film.