New Delhi, Feb 04 (ANI): Being natural and chemical free, are the two aspects which people in India look for their eating habits today...Same is the case for Amit and Mridhu Mahajan, who believe that organic market has come a long way, developing its space in the national market. Their store 'Nirvaaha' is one such stop which offers variety of organic vegetables, pulses, spices, cooking oils and other organic products. They believe that the trend of health consciousness among consumers has led to bring upsurge in the organic food sector. With variant income groups and region of the country, consumers for organic food products are increasing day by day with their acute awareness from health hazards of chemicals and pesticides. Organic food market, which was considered as a niche segment by the Indian consumers, has now transformed into full-fledged industry with high growth potential. It has shown a growth at a CAGR of 30.7 per cent over the period of FY'2009-FY'2014. And, according to the recent report released by ASSOCHAM, the organic food market is estimated to rise from 402 million USD to 965 million USD in 2016.
