Obi Worldphone to launch SF1 in India in November: Reasons why it will succeed
Obi Worldphone to launch SF1 in India in November: Reasons why it will succeedObi Worldphone

Obi Worldphone, co-founded by former Apple CEO John Sculley, is rapidly expanding its presence in crucial markets after a successful launch in the US (San Francisco), Vietnam and Dubai. With an aim to deliver the best price-to-performance ratio in a smartphone, the company is currently eyeing one of the most competitive markets in the world, India.

With two most aggressive smartphones in its portfolio, Worldphone SF1 and WorldPhone SJ1.5, Obi has the potential to make an impact in India. The handsets offer exquisite design combined with great specs, not to mention the affordable price. This is a great mantra for success in the current smartphone market. 

"We plan to launch Obi Worldphone in India within this month and are committed to work relentlessly to enthral consumers with our innovations in design, state-of-the-art technology and high standards for manufacturing to deliver inspiring products that overturn the general assumption that great design has to come at a high price," Neeraj Chauhan, Co-founder and CEO of Obi Worldphone, said, according to First Post.

The WorldPhone SF1 features a fine unibody design with metallic accents and has a 5-inch Full HD display with Corning Gorilla Glass 4. It is powered by a Snapdragon 615 Octa-core processor, 2GB/3GB RAM, 16GB/32GB storage, 13MP Sony IMX214 camera, 5MP front snapper with flash on both sides and a 3,000mAh battery that promises to deliver up to 23 hours of 3G talktime.

On the other hand, the SJ1.5 is a slightly downgraded version of the SF1. It features a 5-inch HD screen and runs on MediaTek quad-core processor, 1GB RAM, 16GB storage, 8MP primary camera, 5MP front snapper and a 3,000mAh battery. But the low-end SJ1.5 is unlikely to be released in India. 

Both phones run on Android Lollipop with the company's own custom-made Lifespeed UI. The handsets are expected to be launched at affordable prices. The SF1 might get priced around Rs. 15,000.