Sonakshi Sinha starrer Noor opened with a low box-office collection on its first day. The film witnessed a very minimal occupancy of around 10 percent in the morning shows.
Inspired from the novel Karachi You're Killing Me, Noor lacked much promotion, and the result is reflected in the first-day collection of the movie. While the morning shows registered very low occupancy, evening shows also did not witness much growth due to the negative reviews.
As per early estimates, Noor collected around Rs 2 crore (approximately) on its opening day at the Indian box office. Exact figures are yet to be out. With no major release other than Raveena Tandon's Mattr, it will be interesting to see if Noor's collection picks up over the weekend.
On the other side, Vidya Balan's Begum Jaan, which was released on April 14, also has been having a dull run at the box office. After having made an opening day collection of Rs 3.94 crore, Begum Jaan raked in Rs 17.83 crore by the end of its first week.
"#BegumJaan Fri 3.94 cr, Sat 3.51 cr, Sun 4.03 cr, Mon 1.87 cr, Tue 1.59 cr, Wed 1.49 cr, Thu 1.40 cr. Total: Rs 17.83 cr. India biz," trade analyst Taran Adarsh tweeted. Although Noor failed to rake in big moolah at the box office on its first day, Begum Jaan does not seem to have affected its collection but the lack of promotions and negative reviews did.
Comparatively, Taapsee Pannu-starrer Naam Shabana is having a better run at the domestic market than the other two female-oriented movies. The film has earned Rs 36.49 crore by the end of its three weeks.