Earlier in the year, sportswear and apparel company Nike announced breakthrough self adaptive-lacing technology that enabled shoes to automatically self-tighten the grip on the users' foot, thus turning the popular fictional self-tying shoes worn by Marty McFly in the Back to Future II movie to reality.
As promised, Nike has commenced the sale of HyperAdapt 1.0 at two locations in the New York City -- Nike SoHo store located at #529 Broadway and the Nike+ ClubHouse on #45 Grand street. It is available in three colours -- black, white, and blue lagoon for $720 (approximately €674/Rs 49,202).
Prospective buyers in select regions of the US can also book the shoes on Nike+ app as well. Nike HyperAdapt 1.0 package contains a pair of shoes, AC adaptor, charging pucks and quick start guide.
Nike has also revealed that HyperAdapt 1.0 is just the beginning and that the company has plans to come up with more advanced shoes that need no buttons to tighten or loose. It is has to be noted that HyperAdapt 1.0 needs the user to manually press buttons to get it tightened or loosened.
"The Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It's currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe," the company said in a statement.
Here's the Nike HyperAdapt 1.0 demo video: