Next-gen Lenovo smartphones would not be branded ‘Lenovo’; conventional nomenclature said to be returning
Next-gen Lenovo smartphones are rumoured to branded as 'Moto' phonesLenovo official website

If a new report is anything to go by, then Chinese smartphone giant Lenovo will release next-gen smartphones not carrying the Lenovo brand name. The handsets would be branded as 'Moto' devices.

The company is also said to be considering a change in the senior management, with Gina Qiao reportedly set to succeed incumbent Xudong Chen as Senior Vice-President of Lenovo's Mobile Business Group.

Lenovo also stated that year-on-year sales of Lenovo and Moto smartphones combined were 12% less. This announcement was made during the company's recent fiscal results. Nonetheless, officials at the company also stated that the overseas sales of Lenovo-branded devices were on the rise, compared to that in China.

"Our mobile business had good quarter-to-quarter volume growth (20%) and margin improvement," stated Yang Yuanqing, CEO and Chairman at Lenovo China.

[Source: Campaign].

In related news, Lenovo is slated to launch very shortly their much-expected Moto M mid-range smartphone. Key technical specifications of this smartphone have surfaced, and these are very likely to go official when the handset is released. These aspects include:

  • 5.5-inch display having resolution of 1080 x 1920 with pixel density of 401 ppi
  • Google Android 6.0.1 (Marshmallow) operating system
  • Octa-core Mediatek SoC
  • 16 MP primary camera
  • 8 MP secondary snapper
  • 4 GB RAM
  • 32 GB internal storage
  • MicroSD card slot for expansion of internal storage up to 256 GB
  • LTE, HSPA, Bluetooth 4.2, Wi-Fi and Type-C USB connectivity
  • 3050 mAh fixed Lithium-Ion battery.
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