Micromax subsidiary YU Televentures has posted yet another teaser hinting that the flagship smartphone Yutopia launch is just around the corner.
The new YU poster reads â€“ "The Real Beast is metal. 'Flagship' rivals may now become immaterial", hinting that the new Yutopia phone will flaunt an all-metal body like a top-end phone.
That's not all. In the graphic teaser image, we see a rectangular candy bar shaped smartphone with metal edges and on the device the company has engraved â€“ 'R.I.P Plastic and Sandstone', taking potshots at Chinese rivals rival Xiaomi and OnePlus.
It has been close to a month since YU (via Twitter) began teasing the impending launch of Yutopia. The company claims that the Yutopia will be the most powerful phone on the planet. But we are not ready to buy this statement just yet as this is a marketing slogan.
The tag â€“ 'The most powerful phone on the planet' -- comes off as too strong for an upcoming smartphone company, to gloat before the device launch.
For instance, OnePlus proclaimed OnePlus 2 to have many amazing features enough to call it the '2016 Flagship Killer'. But this actually backfired big-time for the company after the official launch, as OnePlus 2 lacked some of the key features like NFC and QHD screen. Even the photos taken by the camera were sub-par compared to other top-end rivals like Samsung Galaxy S6 series and Apple iPhone 6S series. [However, OnePlus 2's price makes the device too irresistible to buy]
Now, YU is treading on a similar path in pursuit to grab as many eyeballs as possible before the launch of Yutopia.
As per recent reports, YU Yutopia is said to boast 5.2-inch display and house 64-bit class Qualcomm Snapdragon 810 series Octa-core SoC (System on Chip) backed by sumptuous 4GB RAM, Cyanogen OS, 32GB inbuilt memory (expandable via microSD card). It is also rumoured to come packed with 21MP camera on the rear-side and a 8MP snapper in the front.
Stay tuned for more updates.