Ram's "Nenu Sailaja" has done fantastic business at the worldwide box office in the first weekend. The movie is estimated to have earned Rs 11.40 crore for its distributors in three days.
"Nenu Sailaja" is the first big-ticket movie of 2016 and released with another much-hyped film, "Abbayitho Ammayi", on 1 January. The hype and promotion helped the film register good advance bookings on its opening day. The movie hit over 500 screens across the globe amidst a lot of expectations.
The Ram Pothineni and Keerthi Suresh-starrer garnered good response in its premiere shows held in the US on Thursday night and in the Telugu states in early hours of Friday. The word of mouth boosted its collection in the regular shows on Friday. "Nenu Sailaja" collected Rs 6.57 crore gross at the worldwide box office on the first day, of which Rs 4.40 crore was for its distributors.
The word of mouth took its business upwards further on Saturday and Sunday, but its collection on these days is lesser than its business on its opening day. "Nenu Sailaja" is estimated to have grossed Rs 10.45+ crore at the worldwide box office on these two days, with its distributors' share standing approximately at Rs 7 crore.
As per early estimates, "Nenu Sailaja" has collected approximately Rs 18+ crore gross at the worldwide box office in the first weekend. The movie has fetched Rs 11.40 crore to its distributors. The film has become the biggest opener and highest grosser in the first weekend for actor Ram.
"Nenu Sailaja" has been produced by Ravi Kishore under the banner Sri Sravanthi movies. The makers themselves have distributed the film in most areas. They have reportedly shelled out Rs 15 crore on its production and promotion. The movie has recovered 70% of its costs in just three days. It is expected to recover the rest of the amount and make a profit by the end of its opening week.
Here is the estimated breakup of the opening weekend collection of "Nenu Sailaja" in various areas:
|Nizam||Rs 3.32 crore|
|Ceeded||Rs 1.60 crore|
|Nellore||Rs 30 lakh|
|Guntur||Rs 65 lakh|
|Krishna||Rs 65 lakh|
|G West||Rs 41 lakh|
|G East||Rs 62 lakh|
|Vizag||Rs 65 lakh|
|Karnataka||Rs 1 crore|
|ROI/Overseas||Rs 2.20 crore|
|Total||Rs 11.40 crore|