The trailer of Telugu movie Premam, starring Naga Chaitanya and Shruti Haasan, has been viewed over a million times on YouTube. The video has got superb response from the audience.

The trailer of Premam was released on the official YouTube platform of Sithara Entertainments soon after it was unveiled at the audio launch of the movie in Hyderabad on September 20. The link of the video went viral on the social media, with many fans of the Akkineni family sharing it on Twitter and Facebook.

The trailer of Premam has been viewed over 1.2 million times on the YouTube channel of Sithara Entertainments in 48 hours. The makers of the movie have disabled the like/dislike buttons and comments features below the video. This has reportedly been done to avoid unnecessary comparisons and arguments among the fans.

Premam is the remake of director Alphonse Puthren's 2015 Malayalam musical-romantic comedy film of the same name. The movie has a coming-of-age story that is about a teenager, who loves the idea of being in love. The film shows the perspectives and boundaries of love through three stages in a boy's life. The unique love story had struck a chord with the Malayalam audience.

Naga Chaitanya and Shruti Haasan are playing the lead roles originally played by Nivin Pauly and Sai Pallavi. Madonna Sebastian and Anupama Parameshwaran, who played two of three female leads in the Malayalam film, are essaying their original roles in the Telugu remake. The trailer offers a glimpse at their roles and the amazing chemistry between the hero and heroines will be a highlight of the film.

The Telugu remake of Premam has been directed by Chandoo Mondeti and produced by PDV Prasad under the banner of Sithara Entertainments. The trailer shows that the movie, which is slated to hit the screens on October 7, has rich production values and melodious music. Exotic locales and beautiful picturisation are going to be the attractions on the technical front.