Google owned American technology major, Motorola on Friday has reportedly begun sending out invites to media for a company sponsored event scheduled to take place in New York City on 1 August, confirming the launch of flagship smartphone 'Moto X'.

The press invite also showed a black and white hued phones held by models that many perceive it to be the upcoming Moto X smartphone which was first spotted in the hands of Google co-founder and Executive Chairman Eric Schmidt a few days ago at the annual Allen and Co. conference in Sun Valley, Idaho Resort. (He was seen using a white coloured model with same physical form).

Eric Schmidt holding a yet to be released Moto X phone
Eric Schmidt, executive chairman of Google, talks on the new yet to be released Google produced Moto X phone at the annual Allen and Co. conference in Sun Valley, Idaho Resort July 11, 2013. (Credit: REUTERS/Rick Wilking)

According to reports, Moto X is expected to sport a 4.5-inch HD 720p display and run on v4.2.2 Jelly Bean OS powered by a dual-core Qualcomm Snapdragon S4 Pro processor with 2GB RAM and 16GB inbuilt memory.

Rumours are rife that the Moto X will boast of an intuitive intelligence feature that can become self-aware that the handset is in a moving car and automatically launch speaker phone mode on call.

Moto X is the first major phone device to roll out of the American technology major, Motorola since the company was acquired by Google in a 12.5-billion dollar buy-out in 2012.

Moto X also has the distinction of being the first ever smartphone to be designed, engineered and manufactured on the American soil. The new device will be assembled at the Motorola's 500,000 square-foot factory plant in Fort Worth, Texas which is expected to create close to 2000 new jobs in the area.

Rumoured specifications of Moto X smartphone:

Model Moto X
Display 4.5-inch screen with 720p HD display resolutions
OS Android v4.2.2 Jelly Bean OS
Processor Qualcomm Snapdragon S4 Pro dual-core processor(Chipset type: MSM890T)
Storage Capacity 16GB
Camera Main: 10.0-megapixel camera  with auto HDR (High Dynamic Range)video modeFront: 2.0-megapixel camera
Add-on back panel options include, plastic, metal, wood, ceramic as well as Kevlar based fabric cover case