In a bid to strengthen its presence in India, Motorola recently revealed plans to open exclusive experience centers in different parts of the country that will also serve as service centers.
The decision comes after the company successfully sold 3 million smartphones in the country and stated that it considers India as a critical market for its future operations.
After sales, service plays a major role in the company's branding. Motorola and its rival Xiaomi, which entirely relies on online sales and services, have been bombarded by consumers for poor customer support. Motorola wants to be the first to offer offline support to its consumers through experience zones, where owners of Motorola phones can walk in to get software upgrades, repairs as well as hands-on training with new products. The Lenovo-owned company is surely stepping up its game against Xiaomi, which is yet to announce such a move.
According to an Economic Times report, the first experience center will be opened in Bangalore by March. It will be followed by up to 10 stores in key metro areas within nine months. In Delhi, Motorola is experimenting with mobile service centers, where technicians ensure instantaneous service to customers.
"The intent behind this is that we don't want our customers to wait for services. We want to bring their waiting period during after sales support down from 5 days to 30 minutes or an hour," IBN quoted Amit Boni, general manager of Motorola India, as saying.
In an effort to boost its presence in India, budget smartphone makers are taking extreme steps like getting localized support. Xiaomi's India head Manu Jain revealed that the Chinese tech firm is planning on setting up R&D unit in Bangalore, first-of-its-kind outside China. Having a Xiaomi service center in India will certainly help the tech giant strengthen its overriding status.