Morello Yamasaki to Launch 'Nirbhaya' E-Bike in this Festive Season; Price, Feature Details
Morello Yamasaki to Launch 'Nirbhaya' E-Bike in this Festive Season; Price, Feature

Indo-Japanese electric two wheeler maker Morello Yamasaki is all set to launch its new scooter dubbed 'Nirbhaya' in India this festive season.

'Nirbhaya', a scooter designed for women riders in the country will be reaching the market in the next two months and is likely to carry a price tag of around ₹35,000. The new offering of Morello Yamasaki will be offered at 10 percent discount for women.

The highlight of this upcoming scooter is its GPRS connectivity and SOS button, which would help women drivers to send multiple SMSes to their family members in case of any danger. In turn the recipients of the message will be able to track the location of the rider. The riders of 'Nirbhaya' E-bike do not require driving license and the maximum speed of the scooter would be 25 kilometers.

"The SOS button will be connected to the rider's phone via the GPRS and will help women drivers send multiple SMSes to six different mobile numbers at the same time in case of an emergency," Financial Express quoted Rajit Arya, CEO, Morello Yamasaki.

The brand, a joint venture of Mumbai based Arya Group and Yamasaki motors Japan, currently sells two E-bikes –Punk and Ripple. The company, which is looking to launch high speed scooters in India in coming months, will also be investing ₹155 crore to set up a new manufacturing facility in Ahmedabad by 2015-16. At present, most of the components of the Morello Yamasaki scooters are manufactured outside India and the company targets 90 percent production in the country by 2015.

"This new plant which will come up about 50 kilometers from Ahmadabad will initially have a capacity to produce 60,000 units of e-bikes by 2015-16. This capacity can be scaled up to a million units by 2019-20,"Arya added.

The scooter is on display at a conference in Delhi and the company will be launching it in the city and other markets soon.

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