Microsoft's Xbox One will be releasing on 22 November and is likely to give a tough competition to its arch rival Sony's PlayStation 4.
Patrons can watch the live event on Spike TV starting 21 Nov, 11 p.m. ET /8 p.m. PT.
Microsoft will be celebrating its launch by having huge events across London, Paris, Sydney, Toronto and many other places.
Fans can watch the launch festivities Live on Spike.com, GameTrailers, the GameTrailers app, Xbox.com and through Xbox Live.
All Xbox Live members will get to use Xbox 360 GameTrailers App until 25 November, it will be unlocked for them.
The company in its Xbox Wire said that it will be having festivities in New York and Los Angeles as a part of the launch celebrations which can be watched by fans without leaving their home.
Xbox One Launch celebrations will include:
- "Dead Rising 3" zombies crawling up at Times Square.
- Interviews with fans and game developers.
- Gameplay from Xbox One games.
- Live performances from Deadmau5 and Macklemore & Ryan Lewis.
Post Xbox One Launch - More Games to Come
Harvey Eagle, marketing head at Microsoft UK has stated that Xbox One has the "right" launch line-up. Sony had earlier called PlayStation 4's launch line-up the "best."
Eagle also promised that there will be a lot more games, which are in the pipeline for the next six months after the console's release on 22 November.
"We have the right line-up and a good balance between some great third-party titles and first party titles. But what is also really important is that we have a great pipeline of games coming after launch, which is something that perhaps the industry hasn't done tremendously well over previous years," Eagle told MCV.
"We tend to get very focused on the Christmas period. But I think it's important to have a good line-up throughout the year. And with Xbox One, not only do we have that great launch line-up - which is imperative - but also some great games coming over the next six months."