Meizu announced Wednesday it would start selling its ultra-affordable m2 smartphone through leading e-commerce platform Flipkart in India. The decision, according to the company, follows the "overwhelming" response the handset received since its launch in October last year.
The Chinese smartphone-maker initially partnered exclusively with Snapdeal to sell the m2 in India. Unlike other companies, Meizu did not follow a fixed pattern in hosting flash sales, but managed to sell out every time the handset was available. The company attracted a lot of attention by offering the handset for just Re 1 to winners of a contest.
"Meizu m2 has been acclaimed for being one of the best budget friendly smartphones under 7K," the company said in a statement. "It has been highly ranked by experts for its brilliant specifications, craftsmanship and OS. After receiving an overwhelming response from the Indian fans, Meizu has expanded the canvas for its products by partnering with Flipkart to make its products more accessible to its aficionados."
Meizu m2, which sells for Rs 6,999, is now available without the hassles of flash sales on Flipkart and Snapdeal. It is available in two colours, white and grey, and the retailers are also offering EMI options.
Read: Meizu m2 Review
Meizu m2 offers a 5-inch HD display, a 13MP primary camera with LED flash, a 5MP front-snapper, Android 5.1 Lollipop-based Flyme 4.5 and a 2,500mAh battery. Under the hood, it is powered by a 1.3GHz 64-bit MediaTek MT6735 processor, 2GB RAM and 16GB expandable storage.
The handset supports dual SIM, 4G LTE and microSD cards. Meizu's biggest competitors in India are Xiaomi, Lenovo, LeEco, Motorola, Micromax and Intex, which are fairly active in terms of launching new phones.