The country's largest car maker Maruti Suzuki is set to end the year 2014 in a grand fashion. With the domestic sales of the company projected to touch an all-time high of 11,48,000 units, there is every reason to celebrate. The sales will break the company's previous record of 10,60,000, which it achieved way back in 2010.
Besides, the company is hoping to post an increase of 13% from the previous year. Interestingly, the market share of its domestic passenger vehicles is set to end on a high note with 45% increase, reported Economic Times.
The year 2014 was a mixed bag for car makers in India. While some auto makers saw a steady growth, others witnessed a sales slowdown. One of the big winners in terms of sales was Maruti Suzuki. What really helped the company to bag the coveted top spot was the launch of its new models Ciaz and Celerio, which are doing remarkably well.
While the model Celerio caught the attention as AMT machine, Ciaz the most recent offering from Maruti's stable stood out in the sedan segment with contemporary style and design. Besides this, Maruti also rolled out the AMT avatar of its all-time favourite Alto K10 in 2014, which is also tasting success in the market now.
In the coming year, Maruti is confident of boosting the sales further with the launch of new vehicles like Swift Dzire facelift, SX4 S-Cross and Wagon R Xrest. The company is looking to increase domestic passenger car sales by 5% in the next fiscal year, RS Kalsi, executive director for marketing and sales explained to ET.
Designed to rival Renault Duster, Ford EcoSport and Nissan Terrano in India, new crossover SX4 will draw power from its 1.6-litre diesel engine, which can churn out a power of 118bhp with a peak torque of 32kgm and the transmission is likely to come from a six-speed manual gearbox.
On the other hand, the new Wagon R avatar is expected to get the same 1.0L K-Series petrol engine, which can churn out a power of 68PS and 90Nm torque, coupled to a five- speed manual transmission.