Sonakshi Sinha, Ranveer Singh
Sonakshi Sinha and Ranveer Singh in LooteraLootera/Facebook

Ranveer Singh and Sonakshi Sinha starrer "Lootera" witnessed an average start with its target audiences at urban plexes.  

The film, which didn't pick up well at the box office, has raked in approximately ₹2.5 crore on Tuesday, according to early estimates. The total five day business of the film is approximately ₹23.7 crore.

Unlike masala films and the mindless comedy genre, "Lootera" was released across just 1,000 screens in theaters across India. The Vikramaditya Motwane-directed film was also targeted at multiplexes in metros more than single screens.

The collections of the big-budget film are declining gradually over the weekdays. The production cost of the romantic period drama was around ₹33 crore including publicity and advertising.

But the producers of the film - Ekta Kapoor and Phantom Production, have managed to earn more than the production in five days. Balaji productions has reportedly sold the satellite rights of its four films for ₹100 crore, The Times of India reported.

The four films include "Ek Thi Daayan", "Shootout at Wadala", "Lootera" and "Once Upon A Time in Mumbaai Dobaara". Akshay Kumar starrer "Once Upon A Time in Mumbaai Dobaara" is a hit at the box office.

Due to the satellite rights, the profits of the films like "ETD" and "Lootera" have been adjusted. Apparently, the period drama also managed to earn ₹3.50 crore from its music rights.

 But overall, positive word of mouth and rave reviews could not help the film become a commercially hit at the box office.

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