Several videos of the massive fire in London show residents, including children, shouting for help and jumping out of the building. The fire engulfed the 27-storey Grenfell Tower on Latimer Road, west London, early Wednesday.

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Images and videos shared on social media show residents desperately asking for help, while a crowd watches the massive fire engulf the apartment block. According to reports, the fire spread from the second floor to the top floor of the building on Wednesday.

London Fire
Flames and smoke billow as firefighters deal with a serious fire in a tower block at Latimer Road in West London June 14, 2017.Reuters

Actor and writer Tom Downie, who lived close to the Grenfell Tower, told the Press Association that he feared the building might collapse because of the fire.

"It's horrendous. The whole building is engulfed in flames. It's gone. It's just a matter of time before this building collapses. It's the most terrifying thing I've ever seen. I just hope they have got everyone out," he said.

"The first I knew was the noise of sirens, helicopters and shouting. I saw it engulfed in flames. People have been bringing water, clothes, anything they've got to help, out to the cordon. I have seen people coming out in their bedclothes - it's just very distressing."

Watch the videos of the horrifying fire incident below:

#london #londonfire

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#LondonFire #ArdeLondres

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Horrifying fire in London... #londonfire #blaze #latimerroad

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