LG has been employing the mockery-style marketing strategy for its flagship smartphone G2, in a move to take on its rivals in the smartphone market. The promotion, which is currently going on in Sweden, comes in the form of several banners with texts pushing people to switch to the G2.
Taking a swipe at Apple iPhones, the LG banner states, "Hard to read this on your iPhone?"- which clearly mocks at the smartphone's small screen size, compared to LG G2's 5.2-inch display.
When it comes to Samsung Galaxy devices, LG pokes fun at their speed with one banner stating "Waiting for your Galaxy to catch up?". Annother banner states that LG G2 sports a "20% faster processor."
Even HTC was not spared from the LG's marketing strategy. One of ads states, "Tired of charging your HTC One?" while the other one points to the G2 handset having "30% longer battery life," reports Android Authority
LG's new strategy to sell its newly-launched G2 handset seems to present an open challenge to its competitors, which offer similar high-end devices in the market.
A similar strategy was used recently on the launch of Apple iPhone 5S and 5C by Nokia via Twitter posts regarding the iPhone 5C's design and colour range and iPhone 5S' camera megapixel.
Some of the key features of LG G2 include:
- 5.2-inch Full HD Screen with 424ppi pixel density
- 16/32GB internal memory storage option and 2GB RAM
- 13-megapixel rear camera and 2.1 megapixel front camera
- Android 4.2.2 Jelly Bean and Snapdragon 800 quad-core 2.26GHz processor
- Non-removable 300mAh Li-Po battery