LeEco is rapidly expanding its presence in India as it plans to start sales of VR headsets and smart TVs in June this year. These plans replicate the company's aim to be recognised as more than just a smartphone brand.
The Chinese electronics maker entered the Indian market this month by launching two Le Superphones, Le Max and Le 1s, which will go on sale in February. Prior to that, LeEco, which was formerly known as Letv, had launched Super Cycle, Le 3D Helmet and LeMe Bluetooth headphones earlier in the month. The VR headset was definitely an attention-seeker and we managed to get our hands-on the wearable gadget for a brief period.
A company executive confirmed to us that the reports about LeEco's plans to start selling smart TVs and VR headsets in India this June are true. LeEco is yet to reveal the pricing of its virtual reality headsets in India and we received the following statement when we reached out to the company on the matter.
"With LeEco's comprehensive Ecosystem combined with break through innovation and sustainable pricing we will fulfill the entertainment needs of Indian Internet consumers wherever they want, whenever they want and Le products like Virtual Reality Headset will give immersive 360 degree experience to the users" Atul Jain, COO LeEco India, said in an email statement.
The company's priority currently lies in the upcoming flash sale of its well-received Le 1s in India.
LeEco Le 1s is the company's affordable option in the sub-Rs 15,000 smartphone range and gives a pretty tough challenge to the rivals. The handset's first flash sale will be hosted exclusively on Flipkart on 2 February. The company said it has received more than 300,000 registrations for the first flash sale of Le 1s.
Virtual reality is gaining a lot of traction and is expected to get a major breakthrough in 2016. Facebook's Oculus Rift is set for launch in March and HTC Vive is also expected to be released this year. A recent report revealed that Apple has secretly been developing prototypes of the next-gen VR headset for the past several months. LeEco's participation makes the competition tougher in this niche category.