After making a massive impact in the smartphone market in India, LeEco is now disrupting the television market with its new range of SuperTVs. With the LeEco Super3 series, the Chinese internet conglomerate has combined great design and hardware, content and software at an affordable price point.
LeEco's cheapest SuperTV in India is the Super3 X55 with 55-inch 4K screen and it is priced at Rs. 59,790, which is quite compelling for its specifications and features. The Super3 X65 with 65-inch screen is the second model in the portfolio with a price tag of Rs. 99,790 while the high-end 3D-enabled Super3 Max65 with 65-inch display costs Rs. 1,49,790.
Compared to the competition in the market, these TVs offer an attractive choice for consumers. The TVs are available only through online channels, via LeMall.com and Flipkart. The pre-sale is happening between Aug. 10 and 12, post which customers will have to wait until the next sale dates are announced.
On both platforms, LeEco is offering Rs. 5,000 cash back on all TVs for HDFC card holders, and has EMI options among other offers. The Super3 series will also be available in stores, but the company has not revealed a fixed date as yet.
Having been designed with future user scenarios of video, app, and game in mind, our Super TVs are future-proof, and are truly leaders among the majority of similarly configured products.
With this launch, our portfolio now boasts of a range of screen sizes, optimised for bigger and futuristic experiences, driven by our content ecosystem. This is in line with our vision of ecosystem technology era, which is all about empowering Indian users with offerings that integrate exclusive content with state of the art technologies at disruptive pricing," Atul Jain, the COO of Smart Electronics Business at LeEco India, said in a statement.
The Super3 TV series by LeEco features premium built quality, and the key highlights of the SuperTVs are their premium and robust metallic design, quad-core Cortex A17 CPU combined with a quad-core GPU, 3GB RAM for great performance. All three TVs have 4K Ultra HD resolution to bring out the true colours of the picture and have a 178-degree wide viewing angle.
LeEco SuperTVs also recognise gestures and hand motions to navigate through different menus. The Smart TV remote controllers have simplified access to different menus and a dedicated Le Key makes it easier to access frequently visited apps.
LeEco also integrated Dolby Audio and DTS premium for enhanced sound experience. Users can connect multiple devices with the given ports, including USB 3.0. All of these features are offered on top of the LeEco content ecosystem, which brings a wide range of content from Levidi, LIVE, LeView and Eros Now. The TVs are designed to consume less bandwidth while delivering high-quality content.
LeEco Super3 TVs come with two years of free LeEco Membership, 2-year product warranty and 4-year panel warranty. The after sales service is covered by 333 outlets across prime locations in India and a 24x7 call centre for any assistance.