LeEco Le 2's third flash sale in India takes place on July 12
LeEco Le 2's third flash sale in India takes place on July 12Twitter/LeEco India

Ever since its debut in India in January, LeEco (formerly known as Letv) has made a niche for itself among the major players in the industry. The recent releases of LeEco in India, Le 2 and Le Max 2, are equally popular as the company's former releases. Especially the Le 2 smartphone, which is priced at Rs. 11,999, challenges segment leading sellers such as Lenovo K4 Note, Xiaomi Redmi Note 3, Samsung J5, Moto G4 Plus and Lenovo ZUK Z1.

LeEco's formula for success in India has been offering great devices at disruptive prices. The latest Le 2 smartphone has been selling like hot cakes in India despite its availability being limited to weekly-once flash sales. After two successful sales, Le 2 is ready to flash another sale on Tuesday, July 12.

LeEco Le 2 is available exclusively on Flipkart and LeMall.com and the sale begins at 12 noon on both the e-commerce platforms. It comes in a single rose gold colour option and has been rated 4.2 out of 5 on Flipkart, the company noted in its press release.

LeEco has blurred the lines between premium devices and affordability with its Le 2 and Le Max 2 smartphones. During the first flash sale on June 28, the company said it sold a whopping number of 61,000 units of Le 2 and Le Max 2 smartphones, generating Rs. 78 crore in sales revenue. The second sale flash sale on July 5 had set a record for both smartphones with more than 4.5 lakh registrations.

The third flash sale kicks off at noon on Tuesday and the company is likely to share the statistics of the same soon. Registrations are open till 11 am on July 12 for the Le 2 smartphone and only registered buyers can participate in the upcoming sale.

Should you buy LeEco Le 2 smartphone?

LeEco makes it extremely hard to resist purchasing the Le 2 smartphone as it is a very compelling device, in terms of specs, design and also price. For Rs. 11,999, the Le 2 smartphone comes with a 5.5-inch Full HD IPS display, a 16MP primary camera, dual LED flash, PDAF and an 8MP front snapper. It is powered by a Snapdragon 652 octa-core processor, 3GB RAM and 32GB onboard storage. Under the hood, it packs a 3,000mAh battery with fast charging technology and runs Android 6.0 Marshmallow based eUI 5.8 OS.

LeEco Le 2 looks chic with its high-grade metal body, ultra-fast and accurate fingerprint scanner, USB Type-C port for charging and audio with CDLA standard, dual SIM card slots, 4G and VoLTE support. The Le 2 smartphone also comes with free LeEco Membership for one year worth Rs. 4,990.