LeEco witnessed a successful flash sale on Tuesday for its affordable Le 1s smartphone, after it received great reviews from shoppers and critics. The first flash sale of the phone was held exclusively on Flipkart, where 70,000 units were sold out in just 2 seconds.
LeEco Le 1s broke several records with its first sale in India, according to the company. The Chinese electronics manufacturer said it received a record high of 6.05 lakh registrations for the first flash sale, which witnessed the largest number of phones sold in the shortest span of time than any other flash sale in the country.
"I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," COO of LeEco India Atul Jain said in a statement.
With the conclusion of the first flash sale, new registrations for the upcoming sale on 9 February on Flipkart begin Tuesday 6 p.m. onwards. Existing registrations will not be carried forward for the next week's sale, requiring interested buyers to register again.
LeEco launched the Le 1s smartphone in India on January 20, 2016. The smartphone competes against products like Lenovo K4 Note and Huawei Honor 5X. The Le 1s offers premium features such as metal body, fingerprint scanner and USB Type-C port, all at the cost of Rs 10,999, which is lower than its competitors.
In our review, we found the handset's performance, design, battery and camera casting a lasting impression. For the price, it is one of the few devices on the market that gives true value for money.
In terms of specs, LeEco Le 1s sports a 5.5-inch Full-HD display, 13MP rear camera, 5MP front snapper and dual SIM 4G LTE support. It is powered by a 2.2GHz 64-bit octa-core Helio X10 Turbo processor, 3GB RAM and 32GB onboard storage. A 3,000mAh battery powers the phone and quickly charges to offer lasting usage.
In other news, LeEco confirmed last week that it plans to begin selling its VR headsets and smart TVs in India this June.