LeEco sells content worth Rs. 32 crore in just one day
LeEco sells content worth Rs. 32 crore in just one dayLeEco

LeEco added a new smartphone, the Le 1s Eco, to its limited product portfolio in India on Tuesday, and has been garnering huge interest from shoppers across India. The first flash sale for 1 lakh units of Le 1s Eco smartphones at a discounted price is set to take place on May 12, but the event has already received 1 lakh registrations in just 24 hours.

Registrations are mandatory for buyers to participate in the upcoming flash sale, to be held exclusively on Flipkart next Thursday. The company started accepting registrations for the Le 1s Eco sale on May 3 and prospect buyers can sign up till 1 p.m. on May 12.

"We are truly humbled by the continued overwhelming response to our latest superphone Le 1s Eco," Atul Jain, COO of LeEco India, said in a statement on Thursday. "We thank our users and will strive to make our LeEco Membership package even better and bring more value to our users. We are changing the playground for entertainment consumption through mobile screens in India."

LeEco Le 1s Eco was launched at Rs. 10,999, which includes one-year of LeEco Membership worth Rs. 4,900. As an introductory offer, the company announced the bundle at Rs. 9,999, a discount of Rs. 4,000, but only for the sale.

The LeEco Membership — the new entertainment content — will be offered to existing Le Superphones in Q3 2016 in the form of an OTA update. The premium membership will cost Rs. 4,900 per annum and include a wide range of entertainment packages.

According to LeEco, the membership includes access to more than 2,000 premium movies, over 100 live TV channels, 3.5 million plus songs, 5TB cloud storage space on LeEco Drive and exclusive deals and discounts and live streaming of concerts from around the world.

Besides the entertainment package, the Le 1s Eco comes with premium features like the original Le 1s. The handset sports a 5.5-inch full-HD display, an all-metal unibody design, a 13MP primary camera, a 5MP front-snapper and a 3,000mAh battery.

Read: LeEco Le 1s Eco vs Le 1s: What are the differences and which one should you buy?

LeEco Le 1s Eco is powered by a MediaTek Helio X10 processor clocking speeds of 1.85GHz, 3GB RAM and 32GB internal storage. The handset also offers a USB Type-C port and a rear-facing fingerprint scanner.