LeEco is getting into the habit of breaking one record after another in India. The company's Le 2 and Le Max 2 smartphones are the reason this time to help LeEco achieve a new milestone through its first flash sale in India. The Chinese internet conglomerate announced on Twitter on Tuesday that it sold 61,000 units of Le 2 and Le Max 2 smartphones on the first day, generating total sales revenue of Rs. 78 crore.
LeEco launched the Le 2 and Le Max 2 in India earlier this month and quickly attracted a lot of attention from fans all over the country. The affordable Le 2 smartphone is a disruptive device in the sub-Rs. 15,000 market, where consumers have variety of options including Xiaomi Redmi Note 3, Lenovo ZUK Z1, Moto G4 Plus, YU Yunicorn and Meizu M3 Note. At an attractive price of Rs. 11,999, Le 2 gives a solid reason for buyers to upgrade to this phone.
Le Max 2, on the other hand, is a much premium device, which receives stiff competition from handsets like Xiaomi Mi 5 and OnePlus 3. The handset is priced at Rs. 22,999 for a base 4GB RAM + 32GB storage model and Rs. 29,000 for 6GB RAM + 64GB storage variant. The company did not reveal how many units of Le Max 2 were sold separately during the first sale, but it is likely to be lesser than that of the affordable Le 2 smartphone.
We are humbled to see yet another stupendous Flash Sale record in a row. The entire LeEco family is overwhelmed seeing the response from our users," LeEco India COO Atul Jain said.
Those who missed the chance to order the new Le Superphones from Flipkart and LeMall.com on Tuesday will be served with another opportunity next week. With the completion of its first record-breaking flash sale, LeEco announced the next sale for both the handsets will be on July 5. Registrations for the sale are open till July 5.
Like the first sale, Le 2 will be available first at 12 noon and the Le Max 2 will be available at 2 pm next Tuesday. It is mandatory that buyers register for the sale before being allowed to participate in it. According to the company, the first flash sale received more than 6 lakh registrations on LeMall.com and Flipkart.
Registrations for both Le 2 and Le Max 2 will close just an hour before the sale.
In the first flash sale, LeEco offered series of discounts and goodies such as cashbacks on using HDFC and SBI credit/debit cards, free CDLA USB Type-C headphones and 100 percent cashback for lucky winners. Buyers will also get the cashback benefit and free CDLA headphones with the Le 2 and Le Max 2 in the second flash sale as well.
Key specifications of Le 2
Display: 5.5-inch Full HD IPS
Camera: 16MP primary camera, dual LED flash, PDAF and 8MP front snapper
Processor: Snapdragon 652 octa-core CPU
Battery: 3,000mAh with fast charging technology
Software: Android 6.0 Marshmallow based eUI 5.8.
Add-ons: Metal unibody, fingerprint scanner, USB Type-C port for charging, audio, CDLA, LeEco Membership, dual SIM, 4G LTE, VoLTE
Key specifications of Le Max 2
Display: 5.7-inch 2K SuperRetina
Camera: 21MP primary camera with OIS, PDAF, dual HDR, dual-tone LED flash and an 8MP front snapper
Processor: Qualcomm Snapdragon 820 CPU
Battery: 3,100mAh with Qualcomm Quick Charge 3.0
Software: Android 6.0 Marshmallow based eUI 5.8
Add-ons: Metal unibody, Sense ID ultrasonic fingerprint scanner, USB Type-C port for charging, audio, CDLA, LeEco Membership, dual SIM, 4G LTE, VoLTE