Kareena Kapoor Khan and Arjun Kapoor starrer "Ki and Ka" has opened on a smashing note. The film, which was released in approximately 1,600 screens in India, recorded the third highest opening day box office collection of 2016.
"Ki and Ka," a rom-com directed by R Balki, had a slow start, but the occupancy went up in the evening and night shows. "Ki and Ka" is a metro centric film and targets niche audiences, thus the occupancy in the morning shows was around 15 to 20 percent. While the opening day occupancy trend of "Ki and Ka" is similar to "Kapoor and Sons" and "Neerja," the first day business of Kareena-Arjun starrer is better than the former films.
Also Read: IBTimes India review of "Ki and Ka"
The film, which focuses on gender equality, earned Rs. 7.30 crore on its first day from the domestic box office. The opening day box office collection of "Ki and Ka" is the third highest, after Akshay Kumar's "Airlift" (Rs. 12.35 crore) and adult comedy "Kyaa Kool Hain Hum 3" (Rs. 8.15 crore).
"Like some metro-centric films released recently, #KiAndKa too picked up towards evening shows on Fri at plexes of urban centres... #KiAndKa Fri ₹ 7.30 cr. India biz... Sat + Sun biz is crucial to deliver a healthy weekend total," trade analyst Taran Adarsh tweeted.
Though the film recorded a decent opening day collection with limited screen count, it needs to show a good jump in its earnings over the weekend to have a good opening weekend total.
Directed by Balki, the film features Kareena as Kia, Arjun as Kabir Bansal, Swaroop Sampat, Rajit Kapur as supporting characters and Amitabh Bachchan has done a cameo in the film along with wife Jaya Bachchan.
Take a look at the top 10 opening day box office collection of 2016:
Airlift: Rs. 12.35 crore
Kyaa Kool Hain Hum 3: Rs. 8.15 crore
Ki and Ka: Rs. 7.30 crore
Ghayal Once Again: Rs.7.20 crore
Kapoor and Sons: Rs. 6.85 crore
Wazir: Rs. 5.61 crore
Mastizaade: Rs. 5.59 crore
Jai Gangaajal: Rs. 5.5 crore
Rocky Handsome: Rs. 5.39 crore
Sanam Re: Rs. 5.04 crore
[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]