Global fast food company Kentucky Fried Chicken (KFC) introduced its edible nail polish called "Finger lickin good" in Hong Kong this week. The nail polish available in two colours, beige and red, are made from natural ingredients, which are edible.
KFC claims that the nail polishes taste like their signature chicken flavours, original and hot and spicy, which would soon be available to the general public, CNN reported. KFC said that this would help its customers make a fashion statement as well as enjoy the fried chicken flavours by licking the nail polish.
The fast food giant, in collaboration with marketing firm Ogilvy and Mather (O and M), has devised a social media campaign to promote KFC's edible nail polishes and attract potential customers.
"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," John Koay, creative director of Ogilvy & Mather was quoted by the CNN as saying. He added that the campaign is designed to be interesting and fun to increase excitement around the KFC brand in Hong Kong.
To popularise the use of edible nail polish among people, a video has also been released online that shows a girl licking her fingers and a boy dancing while showing off his painted nails.
KFC has reportedly also sent the nail polish samples to various media organisations.
According to the BBC review, "The 'Hot & Spicy' flavour came in a trendy burnt orange shade similar to Tabasco hot sauce. The 'Original Recipe' was a dirty olive green colour with black specks - a far cry from the advertised nude shade. On closer examination, we found both bottles had expired a few days ago. The green shade had clearly oxidised."
When it came to various tastes of nail polishes, BBC said that they tasted exactly like the paste used in KFC's fried chicken.
However, the colours on the nails were nowhere close to those marketed, the BBC review said.