Apart from Malayalam movies, Tamil projects also have a good market in Kerala, especially for the films of Ilayathalapathy Vijay, Suriya, Rajinikanth and Vikram. This is evident from the latest Tamil movies "24" and "Theri," which have been running successfully in the theatres in Kerala.
The Suriya starrer, released on May 6, has opened to tremendous response from the movie-goers. The Vikram Kumar directorial is estimated to have collected a gross amount of Rs. 6.92 crore within five days of its release in Kerala. "#24TheMovie Kerala Gross : Fri 1.92Cr Sat 1.78Cr Sun 1.85Cr Mon 0.73Cr Tue 0.64Cr Total 6.92Cr (5 days) [sic]," tweeted Kerala Box Office.
The movie has minted more than $1 million in the opening weekend at the U.S box office and is estimated to have collected a gross amount of Rs. 55.6 crore from the worldwide box office with Rs. 33.35 crore from India alone during the first weekend (3 days). Check detailed collection report HERE.
Vijay's family action thriller "Theri" has been performing well at the Kerala box office with an approximate gross collection of Rs. 15.81 crore with a net amount of Rs. 12.79 crore and share of Rs. 6.55 crore within 25 days of its release in the South Indian state, according to Kerala Box Office.
"Theri," directed by Atlee Kumar, has now become the second highest grossing Tamil movie beating the records of Rajinikanth starrer "Enthiran," SS Rajamouli's magnum-opus project "Baahubali - The Beginning" and Vijay's "Thuppaki." As of now, Vikram's blockbuster movie "I" is at the top in Kerala among the top grossing Tamil films.
[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]