Just as the demand for premium budget smartphones rises in India, the popularity of the ultra-affordable smartphones continues to rise.
People are more active in buying the low-budget devices as compared to the high-priced smartphones mainly because the majority of people happen to be budget-conscious shoppers in the country.
Karbonn is the latest manufacturer to join the budget smartphone race with its all-new Aura Power. Here consumers have plenty of options such as Lenovo Vibe K5, Coolpad Note 3 Lite, Meizu m2, Panasonic P75 and more.
The new ultra-affordable smartphone by Karbonn makes a winning statement with its price and the specs. The Aura Power can easily be one of the top-under Rs. 6,000 smartphones in the country. The handset's biggest USP is its battery, which has a capacity of 4,000mAh, while other features are much in line with most of its rivals in the similar price range.
"India is expected to have an estimated 9 crore 4G subscribers by 2018. The addition of Karbonn Aura Power in the company's smartphone portfolio is aimed at tapping into this growing 4G subscriber base by providing them wide array of options. This caters to the needs of the wide spectrum of smartphone users in India," the company said in a statement, The Mobile Indian reported.
Karbonn Aura Power will meet with great resistance from the existing devices in the sub-Rs. 6,000 price range. The Aura Power is priced at Rs. 5,990 and features a 5-inch FWVGA display, an 8MP primary camera with LED flash and a 5MP front snapper. It is powered by a 1GHz quad-core processor, 1GB RAM and offers 8GB expandable storage.
According to the company, the Aura Power is expected to deliver up to 17 hours of talk time and up to 1,200 hours on standby. Like most handsets in its price range, the Aura Power also supports 4G LTE and VoLTE and has the standard connectivity options.
Does it stand a chance against the likes of Panasonic P75, Lenovo Vibe K5 and Coolpad Note 3 Lite, which fall under the similar price range? Well, it will be a tough call for buyers. For instance the Vibe K5, which costs Rs. 6,999, features a 5-inch HD display, 13MP primary camera, Snapdragon 415 octa-core CPU, 2GB RAM and 16GB storage.
In the offline market, Karbonn will face stiff competition from Reliance LYF smartphones, which recently got a price cut. The LYF smartphones also come with attractive Jio bundle with free 4G data and voice calling for three months.