"Kabali" is expected to set new benchmarks at the box office. Producer Kalaippuli S Thanu predicts the Rajinikanth-starrer to break the "Bahubali" collection record. Pictured: A movie still from the Rajinikanth and Radhika Apte-starrer.PR Handout

Rajinikanth-starrer "Kabali" will release worldwide in over 5000 screens in three languages (Tamil, Telugu and Hindi) on July 22. The Tamil film is being predicted to set new benchmarks at the box office. Producer Kalaippuli S Thanu's statement gives strength to the belief that the flick might possibly become a landmark film like "Bahubali," which is also spelt as "Baahubali," in India.

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Kalaippuli S Thanu is confident about the prospects of his latest movie "Kabali" at the box office. In an interview with Firstpost, the excited producer has said that his movie will be doing higher business than "Bahubali."

"I expect the movie to make more than Rs 500 crore when it releases. It will be bigger than Baahubali because that is the power and stature of Rajinikanth," the producer told the website.

"Bahubali" remains one of the biggest hits at the global box office. The movie grossed over Rs. 600 crore worldwide at the box office and is the third biggest hit in the Indian box office history, after Aamir Khan's "PK" (Rs. 792 crore) and Salman Khan's "Bhajrangi Bhaijaan" (Rs. 626 crore). The industry experts feel that "Kabali" has the potential to break the record of SS Rajamouli's creation, but the Rajinikanth-starrer should get unanimous positive reviews in order to rule the collection centres.

"Kabali" is reportedly being made with a budget of Rs. 100 crore and the makers have earned Rs. 200 crore from the sale of distribution rights, merchandise, etc. The makers have done their best in promoting the film by partnering with a couple of big brands.

From tying up with Air Asia to create a package for enthusiastic cine goers to travel and watch "Kabali" and design a doll of Rajinikanth to attract children, the makers have adopted good strategies to draw people's attention.

"Kabali" is written and directed by Pa Ranjith. Radhika Apte is the female lead in the flick, which is being dubbed into foreign languages like Malay, Chinese and Japanese.

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