With less than a month remaining for the release of Kaatru Veliyidai, the makers have started full-fledged promotions of the Mani Ratnam-directorial flick. It formally kick-started with the launch of its movie trailer on Thursday, March 9.

Mani Ratnam aims big; to cast Ilayathalapathy Vijay, Vikram, Ram Charan in his next film

The trailer of Kaatru Veliyidai hit the internet directly through the official page of Sony Music South, the audio rights holder of the upcoming Tamil movie. "Today is the day! Catch @arrahman LIVE as he launches the trailer of #KaatruVeliyidai & #Cheliyaa at 5:00 PM here- http://bit.ly/ARRahmanFacebookLIVE,[sic]" the tweet from the company read.

The trailer beautifully portrays the romance between Karthi and Aditi Rao Hydari. The clip does not reveal much about the storyline, but manages to generate a lot of curiosity in the minds of the audience.

The other major highlight of the trailer is the background score and cinematography. It may be recalled that the teasers of Kaatru Veliyidai, which were released earlier, promised to entertain viewers with romance backed by soulful songs and pleasant visuals. 

Kaatru Veliyidai Trailer Launch
Kaatru Veliyidai trailer release.PR Handout

KPAC Lalitha, Shraddha Srinath, Rukmini Vijayakumar, Delhi Ganesh, RJ Balaji, Harish Raj and others are in the supporting cast. The film has Ravi Varman as the cinematographer and has been edited by A Sreekar Prasad. Mani Ratnam's favourite AR Rahman has scored the music for the flick, which will be distributed by Sri Thenandal Films in Tamil Nadu.

The audio of the movie will be out in the weeks to come and the movie will hit the screens on April 7. Kaatru Veliyidai has been dubbed into Telugu as Cheliyaa and the trailer of the Telugu version is also out along with its Tamil version.