The tastes of the Kollywood audience has been changing over the years. The success of "Kaaka Muttai" indicates that the cine-goers are now preferring content-based films to commercial entertainers.
"Kaaka Muttai", an award-winning movie, is keeping the cash registers ringing at the box office. The Tamil movie, which had earned ₹3.37 crore in the opening weekend, continuously pulled audience to the theatres on Monday and Tuesday too. On the working days, it made a business of ₹85 lakh and ₹82 lakh, taking its total tally to ₹5.02 crore.
Confirming the news, trade tracker Sreedhar Pillai wrote, "Mid Week Box-Office- #KaakaMuttai survives Terrible Tuesday, when release films normally drop. Tue - 82 lakhs.Total in 4 days =5.02 Cr.SUPER."
The normal trend on working Monday and Tuesday is any movie will see a dip in collection by at least 50 percent. But in case of "Kaaka Muttai", this is not true as it has done amazing business. The film is made with a budget of ₹2.5 crore and the makers are already in profit.
This clearly tells that the days of content-based films are arriving at a rapid pace with the audience encouraging such movies, which does not have a strong star cast. "Kaaka Muttai" was considered as an art movie, yet the Tamil flick turned out to be a successful venture at the box office.
In recent months, low-budget films like "36 Vayadhinile" and "Demonte Colony" have also turned out to be hits. These films have become profitable ventures for producers, exhibitors and distributors.
"Kaaka Muttai" is directed by Manikandan and jointly produced by Dhanush and Vetrimaaran. It features child artists Vignesh and Ramesh in lead roles.
The highlight of "Kaaka Muttai" is the story, which is told without becoming preachy.