Actress turned director Pooja Bhatt's forthcoming flick "Jism 2", which is a sequel of director Amit Saxena's 2003 hit film "Jism" seems to create a lot of buzz around the industry.
However, the propaganda and hype created by this upcoming film appears to have gone beyond our expectation. It's not because of the success of "Jism" or Pooja Bhatt's presence or her father and filmmaker Mahesh Bhatt's status in the industry.
The reason behind the hype is the presence of Sunny Leone, who appeared on the relaity show Bigg Boss. She is all set to verture into Bollywood through "Jism 2".
The interesting part is that "Jism 2" not a female-centric one like actress Vidya Balan's recent films "Kahaani" and "The Dirty Picture" but it has been in the news ever since it was launched late last year. Sunny Leone has got free publicity for the film.
Some may ask - who is Sunny Leone?
Well, she is an Indo-Canadian porn actress, who appeared on a TV reality show, "Bigg Boss 5". When Sunny, an Indian origin porn actress entered the so called mainstream entertainment world as a contestant in "Bigg Boss", there were lots of hue and cry across the country. Thanks to Indian culture and tradition where porn world is usually regarded as "Dirty".
Despite criticism from some section of orthodox classes against her appearance on a national TV channel, Sunny rose to fame overnight. Interestingly, she became one of the most-searched celebrities on search engine in 2011.
Director Pooja Bhatts's father Mahesh, who is known for his erotic thriller film "Murder", supposedly sensed the vibes and offered the lead role to Sunny. In an unprecedented way, he even launched the film on Dec. 1, 2011 on a TV show, "Bigg Boss 5".
Just after the father-daughter duo confirmed about the project, ecstatic Sunny took the publicity into another level.
In an endeavor to maintain the excitement among her fans, Sunny joined popular micro blogging site Twitter and feed them with latest updates about "Jism 2" and her raunchy photos regularly.
Informing the first day filming of her debut film, she posted her bold photo on her twitter account as she tweeted: "hehe just shot this picture and its one of the looks for @jism2 . hope I don't get in trouble for showing you this to you!! Hehhe."
The 30-year-old actress, who came to India only to take part on the "Bigg Boss-5", had indeed walked miles. Now, she has bagged a deal to campaign for PETA in India.
Confirming the news, she tweeted, "Good Morning Everyone.. Watch out for my @PetaIndia campaign to help end dog homelessness. Coming out soon."
Very recently, Sunny, who has already a dual citizenship of both Canada and America, announced that she has became an official Indian resident.
"I have the greatest news today everyone!!! I am officially a resident of INDIA!!!!!! Wooohoooo," Sunny announced on her micro blogging site Twitter.
In fact, her journey to Bollywood and her popularity in the country probably worked out after claiming her Indian domicile.
The official confirmation of Sunny's Indian domicile also clearly indicates that post-"Jism 2" she will continue to work both Bollywood and Canadian-American porn industries.