Pooja Bhatt's thriller movie "Jism 2" opened with a bang on Friday, collecting ₹210 million in its opening weekend at the box office.
"'Jism 2' has done a business of Rs 21 crore in India over the weekend (despite releasing during Ramzan). Brand 'JISM', my dears, is here to STAY,"director Pooja tweeted on Monday.
The film features Indo-Canadian porn star Sunny Leone, Arunoday Singh and Randeep Hooda in the lead roles. The movie is a sequel to the 2003 film "Jim", which starred Bipasha Basu and John Abraham.
Pooja went on to say that "Jism 2" had more meaning than being just a film. "BRAND 'Jism' is not merely a film. It is a cultural war. It is an EVENT. One that divides crowds passionately and turns its actors into STARS. I made 'Jism 2' for 12 crores including PandA and it got a 21 crore PLUS weekend! Vested interests in the industry can chew or choke on that," Pooja said on Twitter.
Though the movie started on a great note on the first day, it failed to make good collections at the box office on Saturday. It gradually picked pace on Sunday but not as much as Friday, trade analyst and film critic, Taran Adarsh said.
"#Jism2 slips after great start, but weekend total good due to Thu + Fri numbers," Adarsh tweeted.
"#Jism2 started with a bang on Thursday [previews; Raksha Bandhan holiday] and Friday, but slipped considerably on Saturday itself..."
"#Jism2 Though most films witness a decline on Saturday, the fall in this case was alarming. It was better on Sunday, but lower than Friday."
"#Jism2 thanks to the total accumulated on Thu + Fri, the overall figure looks quite good: Rs 20 cr to Rs 21 cr nett, incl Thu previews."
According to reports, the film had broken the sales records of other blockbusters films from the Bhatt camp like "Murder 2" and "Jannat 2" in the first weekend.
Following the film's success Pooja is on cloud nine.
"I made #Jism2 for 12 crores including P&A & it got a 21 crore PLUS weekend! Vested interests in the industry can chew or choke on that!" she wrote on her Twitter account.