The makers of "Janatha Garage," starring Junior NTR and Mohanlal, waged a war against its piracy and have been successful in curbing its pirated leak online and full movie download.
Some recent trends of alleged leak of movies like "Great Grand Masti," "Udta Punjab" and "Kabali" had taken a toll on their collection, which had left the Indian cinema shattered and shocked. Hence, the makers of "Janatha Garage" were extra careful about its piracy. During its promotion, its stars had requested their fans to watch the film in theatres and support them to fight piracy.
Some of the team members of "Janatha Garage" had requested fans on social media. Cinematographer Tirrunavukarasu tweeted on Aug 30: "#JanathaGarage from tomorrow. Say no to piracy. Experience the magic in theatres! @tarak9999 @sivakoratala."
Besides, the makers of "Janatha Garage" also set up an anti-piracy team to track its leak and circulation of the piracy link online. The team constantly kept a watch on internet and got the suspected links and videos deleted immediately.
"A dedicated anti-piracy team is working round the clock to track the alleged leak of "Janatha Garage" on various websites and getting the torrents and pirated links videos on YouTube deleted. The team is also keeping a close watch on social networking sites Twitter and Facebook to stop the circulation of its pirated links," Mahesh S Koneru, the publicist for the movie, told International Business Times, India.
Recently, the Competent Government Authority of India issued instructions to curb the piracy. As per its orders, viewing, downloading, exhibiting or duplicating an illicit copy of the contents is punishable as an offence under the laws of India, which prescribe imprisonment for 3 years and also fine of up to Rs. 3 lakh.
The government's order has also helped the producers of "Janatha Garage" stop its alleged leak and downloading or viewing the full movie online. "The recent initiative of the Central Govt to block many illegal sites has also helped to curb piracy of the film," Mahesh told IBTimes India.
"Janatha Garage," which has been produced by Naveen Yerneni, Y Ravi Shankar, and CV Mohan under their banner of Mythri Movie Makers, has been made with a whopping budget of Rs. 40 crore. The movie fetched Rs. 67 crore from its theatrical rights. Having witnessed a superb opening, the film has collected Rs. 115 crore gross at the worldwide box office in four days and earned Rs. 51 crore for its distributors.
