Intex launched a new ultra-affordable smartphone in India on Monday, expanding its new Lions smartphone series. The new handset, Aqua Lions 3G, is named after the IPL cricket team Gujarat Lions, which is owned by Intex, and was launched by captain Suresh Raina, along with other team players. Intex Aqua Lions 3G comes in white, champagne and grey colours.
Priced at Rs. 4,990, Intex has a lot to offer in the 5-inch power-packed device. It features an HD 720p resolution IPS display and a 3,500mAh battery, which are the key USPs of the handset. To further boost the battery life, which the company claims to last up to 8 hours of talk time, the Aqua Lion 3G includes battery saver mode that can improve the battery life by up to 50 percent.
"With Gujarat Lions, Intex has further strengthened its association with cricket and youth," Sanjay Kumar Kalirona, mobile business head at Intex Technologies, said in a statement, Gadgets360 reported. "The Lions series will help reinforcing the brand association and enhance the connect with young consumers. The Aqua Lions 3G model is a power packed performer, with features and ergonomic design that will appeal not only to Gujarat Lions fans but all sports lover."
Besides the USP, Intex Aqua Lions 3G justifies the price tag with its spec-sheet. It is powered by a 1.2GHz quad-core processor, 1GB RAM, Android 5.1 Lollipop and offers 8GB expandable storage. The device is equipped with a 5MP primary camera with dual LED flash and a 2MP front snapper.
Intex Aqua Lions 3G supports dual SIM, Wi-Fi, GPS, G-sensor and microUSB. It measures 145 x 71.5x 9.5 mm and weighs around 172 grams with battery. To imprint the IPL feel into the Aqua Lions 3G, the handset comes with preloaded apps such as Gujarat Lions Official App for live updates on IPL. Other apps that are installed on the phone are Intex Service, Follo, OPERA MINI, Clean Master, NewsHunt, Freecharge, Saavn and Hike Messenger.
Intex offers an impressive product portfolio. The company recently launched FitRist fitness smart band with 12-day battery life, an OLED display for just Rs. 999. The company's smartphones target the budget-conscious buyers and competes against the likes of Xiaomi, Lenovo, Motorola, Micromax and Meizu in India.