US-based smartphone-maker InFocus has been able to sell over one lakh smartphones in the country within three months of launching its first mobile handset, M2, exclusively via Snapdeal. Later, InFocus has also launched M330 model smartphones.
A consumer survey also showed that InFocus has managed to quickly capture the imagination of young Indians, which is uncompromising when it comes to technological needs. About 65% of InFocus customers are in the age bracket of 18-25 years.
Coming to specifications, InFocus M2 boasts a 4.2-inch WXGA LTPS LCD display with 768x1,280 pixels resolution at 355ppi, highest level of pixels per inch offered in the sub-₹6,000 smartphone category. M2 further features an 8mp rear camera with auto focus, smile/face/voice detection and an identical 8mp camera bundled with an LED flash.
Running on Android Kitkat 4.4, InFocus M2 comes powered by a MT6582 Quad-Core 1.3GHz SoC with 1GB RAM, 8GB ROM and supports micro SD up to 64GB. Powered by a 2,100mAh battery, the smartphone is equipped with WiFi 802.11 b/g/n, BT 4.0, GPS/APGS and FM Radio.
Priced at ₹4,999, the InFocus M2 will compete with low-budget smartphones including Moto E 2nd Generation, Xiaomi Redmi 2 and Huawei Honor Bee.
On the other hand, InFocus M330 boasts a 5.5-inch IPS display with 720x1,280 pixel resolution overlaid with a Corning Gorilla glass for added protection. M330 measures 78.1x153.4x9.3mm and weighs 167g. It runs on MediaTek MT6592 SoC, which combines an octa-core ARM Cortex-A7-based processor and an ARM MAIL 450 MP4 GPU. The smartphone is aptly backed up with 2GB RAM and 16GB in-built memory.
On the camera front, M330 comes equipped with a 13mp rear camera with auto focus and f/2.2 aperture capability, accompanied by an 8mp auto-focus beauty shot front camera. With the Black Screen Gesture feature, users can set up their own 15 black screen gestures and enjoy a new, easy and faster-than-ever smartphone experience.
Powered by a 3,100mAh battery, the device is supposed to compete with Micromax Yu Yureka, Xiaomi Redmi Note 4G and the latest Huawei Honor 4X smartphones.
"We are indeed thrilled at hitting this milestone so early in our journey," said InFocus India head Sachin Thapar, "Within three months of launch, it is proved that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus has received such a tremendous response only because the product it is offering in the market far surpasses all competition in terms of build, design, functionality, specifications and price."
"We will continue to leverage the value offered by the Snapdeal platform in terms of reach and valuable consumer insights in the future as well," he added.