InFocus is apparently targeting the affordable smartphone segment of the Indian market in a significant way with one offering after another. The U.S.-based tech company followed up the launch of the Bingo 21 with the all-new Bingo 10 smartphone Monday, at a much lower price.
"InFocus BINGO 10 is our endeavour to cater to the core needs of age group of 15-24 years and it perfectly complements their style quotient with attractive color frames and superior design quality, [sic]" Sachin Thapar, country head of InFocus India, said in a statement.
InFocus Bingo 10 is not all that different from its predecessor, Bingo 20, which was launched earlier this month for Rs 5,749. The Bingo 10 smartphone features a 4.5-inch FWVGA (850x480p) On-cell display, and the handset's biggest highlight is the camera, which has a 5-megapixel sensor with LED flash on both sides of the device. The handset offers camera features like Face recognition, Beauty shot and Photo enhancer.
InFocus Bingo 10 is powered by a 1.3GHz quad-core MediaTek MT6580A processor, 1GB RAM, Android 6.0 Marshmallow and 8GB expandable storage. It is one of the few smartphones in the market to run Google's latest Android software, considering major companies are still in the process of updating their handsets. The dual-SIM handset sports a 2,000mAh battery that runs the show.
InFocus Bingo 10, which comes in white and black colours, is available exclusively on Snapdeal for Rs 4,299. The handset jumps into a pool of sub-Rs 5,000 smartphones where companies like Meizu, Karbonn, Micromax, Lenovo, YU Televentures and Xiaomi have grown to become favourites of consumers.
Comparatively, the company's own Bingo 20 is a slight upgrade, which offers the same 4.5-inch FWVGA display, 5MP front camera with LED flash, 8GB expandable storage, 1GB RAM and dual-SIM support. The Bingo 20 has a different processor — a 1.5GHz Spreadtrum Shark L quad-core SoC — and an improved rear camera with 8MP f/2.2 aperture sensor. It supports 4G LTE, but runs Android 5.1 Lollipop. The Bingo 20 is available in offline stores across several states in India.
InFocus had launched the Bingo 21 last month for Rs 5,499, and it is also available on Snapdeal. Key features of the Bingo 21 include a 4.5-inch FWVGA display, 4G LTE support, dual SIM, an 8MP primary camera and a 5MP front-snapper with LED flash, 2GB RAM and a 2,300mAh battery.