Young men and women now find love online in the form of dating apps. Tinder, a dating app that is becoming increasingly popular with Indians, said the company had witnessed a 400% increase in downloads in India in the last one year.
The app is a hit especially among women as they are more active in using the application when compared to their male counterparts, IBN reported.
"We are truly excited about the rapid adoption of Tinder in India. Women particularly seem to love Tinder, sending more super likes than men each week, which is incredibly powering," Taru Kapoor, Tinder India head said in a statement without disclosing numbers, IBN live reported.
Tinder did not disclose details on the split between men and women on app usage.
Although there are other apps like OkCupid, Woo and TrulyMadly, Tinder clearly wins the race for people's preference.
In India people tend to chat longer on the app, than in any other country, Kapoor said. He also added that 90% of the users in India were between the age groups of 18 to 34.
In today's on-the-run hectic lifestyle and in constantly changing outlooks over definitions of personal relationships—people tend to use such online applications, reports suggest.
Indians are known to send more 'super likes' for profiles per week on the app. Women being more active in swiping through profiles, IBN live reported.
"I used the app because I was bored and there was a lot of fuss about the app. I wanted to know what the fuss was about. I have been on a date once, but I got bored of the app quite easily.
I suppose it's meant for people who want to hook up or go on dates, but not the place to look for if you want to have decent conversations with people" said Malvika, a 24-year-old HR professional, to IBTimes India.
Tinder is a location-based online dating app, it was founded by Seen Rad, Jonathan Badeen, and Dinesh Moorjani. Launched in 2012, the app is one of the first 'swiping' apps to register one billion users by 2014.