A promotional material of Vijay and Samantha's "Theri."Atlee Kumar Twitter Account

Vijay will try to get closer to the Kerala audience with his latest movie "Theri" as the actor will be seen mouthing some dialogues in Malayalam and a good part of the flick is set in the God's Own Country.

About 40 percent of "Theri" has been shot in Kerala and the movie has a lot of Malayalam dialogues in the movie, Only Kollywood quoted Atlee Kumar as saying. "As you see in the trailer, Vijay sir's character Joseph Kuruvilla is settled there. So, the state also plays a crucial part in the narration of my film," the director said.

Atlee Kumar wanted to imbibe the Kerala connection from the conception stage itself. This factor is expected to boost the business of the Tamil flick at the box office.

Vijay has a good fan following in Kerala and he has a good market in God's Own Country. His movies have often done good business here. Hence, it does not come as a surprise to see the theatrical rights of his latest flick "Theri" being sold for a record Rs 6.5 crore.

The interesting part of the story is that "Theri" has reportedly fetched higher price than Rajinikanth-starrer "Kabali," which has been sold for Rs 6 crore, as per Indiaglitz.

Meanwhile, the trailer of the movie, which was released Sunday, March 20, has got an earth-shattering response from the audience. The total hits of the video has crossed 3.5 million in less than three days and has garnered over 1.8 lakh likes with 14,000+ dislikes.

"Theri" is an action-thriller written and directed by Atlee Kumar. Samantha and Amy Jackson are playing the female leads in the film, which also has Mahendran, KS Ravikumar, Raadhika Sarathkumar, Santhanam, TM Karthik and others in the cast.

The movie is in its last stages of post-production work, and will be certified by the censors by the end of this month. "Theri" will hit the screens April 14 for the Tamil New Year.

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