ICICI Bank, the country's largest private sector lender, on Monday, March 14, announced the launch of its new range of co-branded credit cards in association with the Italian luxury sports car manufacturer, Ferrari. The cards offer a wide range of exclusive privileges to customers.
The Ferrari credit cards by ICICI Bank will be available in two types â€“ Ferrari Platinum credit card and Ferrari Signature credit card on the Visa platform.
"At ICICI Bank, it is our constant endeavour to deliver innovative, powerful and distinctive value propositions to our customers. In line with this thought, we are delighted to introduce the first ever Ferrari range of credit cards in the country, which brings forth unrivalled benefits from a prestigious brand like Ferrari and distinct banking benefits from ICICI Bank. This launch re-affirms our commitment to bring in world class privileges to our customers. We believe this card will be yet another compelling addition to our existing collection of credit cards," said Kusal Roy, general manager, ICICI Bank, in a statement.
The cardholder will be eligible for special benefits, including discounts on Ferrari branded products at the Ferrari Store in Maranello, Italy, and on Ferrari merchandise available at the online Ferrari Store and Myntra.com. Other benefits include offers on www.bookmyshow.com, savings on dining bills at over 800 restaurants across India and access to domestic airport lounges in India.