Reliance Communication (RCom) has partnered with Twitter to provide best cricketing experience to allow its subscribers free access to the microblogging site to connect and follow the six-week tournament.
RCom will look to drive Internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.
Those subscribers who do not have a Twitter account can also access cricket-related tweets by logging on to www.rcom.co.in/cricket on their mobile phones throughout the duration of this global event — from 13 February to 31 March 2015.
RCom subscribers will also be able to interact with players, commentators and celebrities, watch exclusive pictures and videos, and of course remain updated with all the latest scores without incurring data charges.
Subscribers, without paying any data charges, will also be able to follow their favorite accounts and get updates from Team India, @BCCI and its players, including skipper MS Dhoni (@msdhoni) or Vice-Captain Virat Kohli (@imvkohli); listen to Indian cricket commentator Harsha Bhogle (@bhogleharsha), as well as international legends like Viv Richards (@vivrichards56) and Shane Warne (@ShaneWarne), among others.
Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its handle @RelianceMobile. Participants also have a chance to win miniature bats as souvenirs.
In addition to this, Reliance has launched an exclusive cricket portal, wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All that they need to do is log on ICCCWC2015.rcom.co.in.
Reliance has also announced an exciting and fun Recharge Offer, where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games.
So, with a ₹177 data recharge (Circle-specific MRP), for each run India scores, customers will give an additional 2MB of extra data, absolutely free. If India wins the match, the free data will be doubled.