Taiwanese firm HTC on Friday launched its flagship smartphone One X+ with a price tag of ₹40,190.

HTC One X rolled into the smartphone market of India on the same day when Apple brought its iPhone 5 to the country. The Android device claims 37 per cent more battery life than its predecessor.

"We are taking the award-winning HTC One(tm) X to a new level with the introduction of the new HTC One(tm) X+," said Faisal Siddiqui, Country Head, HTC India. "Our customers will have super-fast browsing, an even better camera and more immersive entertainment with Beats Audio."

The smartphone comes with a 4.7 inch Super LCD 2 display with 720p resolution and features two cameras - an 8-megapixel rear camera and a 1.6-megapixel snapper on the front. HTC claimed that the camera on the phone are improved in terms of technology and software.

HTC One X+ runs on Android 4.1 Jelly Bean operating system with HTC Sense 4+ user interface and is powered by 1.7 GHz quad-core NVIDIA Tegra 3 AP37 processor. It comes bundled with Beats Audio technology with new Tap and Go function, HDMI connectivity (through USB port). It also offers NFC, DLNA and Bluetooth 4.0 support.

The smartphone has a memory of 64 GB onboard and offers 25 GB of Dropbox cloud storage free for two years. The device is available in Stealth Black and Polar White colour versions.

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