HTC
HTC smartphones are displayed in a mobile phone shop in Taipei April 8, 2013. (Representational photo)REUTERS/Pichi Chuang

HTC's current flagship device, the One M9, didn't do as well as expected despite having several feature upgrades over its predecessor, so it's quite natural for people following the mobile phone industry to expect big from the upcoming HTC 10 (aka HTC One M10). The device will compete with the recently launched Samsung Galaxy S7, Galaxy S7 edge and LG G5, when it hits the stores.

Release date

It was rumoured that the HTC 10 would be announced at the Mobile World Congress in Barcelona before reports of a March launch surfaced, but it has turned out to be false. The Taiwanese technology company is set to unveil the HTC 10 April 12 (8 a.m. in New York, 1 p.m. in London and 8 p.m. in Taipei). A section of the media claimed that it will be released into the market April 15, three days after its announcement, but it is not confirmed yet.

[Read: HTC 10 expected to be launched next month]

HTC 10 or HTC One M10?

HTC's flagship device was initially referred to as HTC One M10, which is in line with the One M9, before reports claimed that it would be named the HTC Perfume. However, leakster Evan Blass @evleaks claimed in a tweet that the device would be called the HTC 10, and the Taiwanese company #powerof10 hash-tag in its press invite has hinted the same. 

Variants expected

HTC hasn't revealed anything concrete about its upcoming device, but Chinese website MyDriver (via PhoneRadar) has claimed that the company may release three variants -- one with a Qualcomm Snapdragon 652 processor, the other with a 32GB internal storage and a 3GB RAM, and another one with a 128GB internal memory and a 4GB RAM.

[Read: HTC 10: 3 variants of flagship device expected]

Specifications

The device is expected to sport either a 5.1-inch or a 5.2-inch screen with 1,440x2,560 pixels. Under the hood, it is expected to have a Qualcomm Snapdragon 820 processor, an Adreno 530 GPU, an Android 6.0.1 Marshmallow with HTC Sense 8.0 UI, a 64GB/128GB internal memory (with microSD card slot), a 4GB RAM, a 23MP main camera and a 3,000mAh battery.

Leakster Evan Blass @evleaks has claimed in a tweet that the HTC 10 would sport a super LCD 5 display (not AMOLED) and a 3,000mAh battery, and LlabTooFeR said it will come with a Sony IMX377 12MP main camera and a 5MP UltraPixel front-snapper.

Pricing

According to MyDriver, the Qualcomm Snapdragon 652 variant of HTC 10 could come with a price tag of 3,799 Yuan (around $583/Rs. 38,900); the 3GB RAM model to be priced at 4,999 Yuan (around $786/Rs. 51,200); and the 4GB RAM variant at 5,888 Yuan (around $904/Rs. 60,300).

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