Honda Cars India Ltd (HCIL) registered a 45 percent growth in the April-June quarter of the financial year 2013-14, driven by the sales of its newly launched Amaze diesel vehicle.
The company marked good sales at a time when other auto makers in the country are reeling under sluggish growth. HCIL attributed the growth in its sales to its recently launched Amaze sedan which has been a successful endeavor since its debut in April. The Amaze, the first ever diesel car from Honda, registered a sale of 22,000 units in the first quarter of its launch and the company hopes to surpass the figure in the current financial year.
Honda Amaze is said to be the country's most fuel-efficient car with a mileage of 25.8 km per litre. The fuel efficiency and aggressive pricing of the car has fetched more demands for the vehicle.
Speaking about Honda Amaze sales, Shigeru Yamazaki, Senior VP and Director (Marketing & Sales) of Honda said "Honda develops its own car engines unlike the other car companies who outsource them, which caused the delay. Amaze has been designed keeping in mind the requirements of an average Indian family, which covers all key aspects of superior technology, quality, comfort, price and fuel efficiency," adding that "The consequent response that we are getting for Amaze, has surpassed all our expectations."
The vehicle which was also launched in a petrol engine option. The base petrol variant comes for ₹4.99 lakh and the top two variants are priced ₹6.62 lakh and ₹7.5 lakh. The middle variants of the petrol model are priced between ₹5.62 lakh and ₹6.60 lakh. The diesel variants are priced as high as ₹7.60 lakh.