Honda Amaze is all set to scale new heights as the demand for the compact sedan continues to escalate in India.
According to a CarWale report, bookings of Amaze are set to cross the 50,000-unit mark. The company is reportedly planning to gift chocolate box to each 'Amaze' owner in India to celebrate its success in the country.
Amaze, a revolutionary and well-positioned offering from Honda, has been a successful endevour ever since its entry into the domestic auto market. It surpassed the booking figures of Maruti Swift Dzire within the first few weeks of its launch. In October alone, Amaze contributed 85 percent to Honda's total sales in India.
Interestingly, the Amaze emerged as a success in India at a time when the overall market was reeling under sluggish demand. According to latest reports, the waiting period of Amaze has been extended to two to three months in the country due to scaling demand.
"Sustainability of sales after the initial hype is extremely important for any model to be successful. That mostly comes from word of mouth," said Gnaneshwar Sen, senior VP (sales & marketing), Honda Cars India Ltd, according to Economic Times.
Honda's pricing strategy and the decision to venture into India's diesel market is said to have helped the company to strengthen the Amaze's position in the market.
Honda Amaze at a glance
The petrol variant is powered by a 1.2-litre i-VTEC engine and is expected to give a fuel efficiency of 18 kmpl. The diesel variant, developed specifically for the Indian market, comes with a 1.5 i-DTEC engine. This model claims to give a mileage of 25.8 kmpl, making it the most fuel-efficient diesel car in the Indian market.
The base petrol variant is priced ₹4.99 lakh while the top two variants go for ₹6.62 lakh and ₹7.5 lakh. The middle variants of the petrol model are priced between ₹5.62 lakh and ₹6.60 lakh. The diesel variants are priced as high as ₹7.60 lakh.