Gucci Mane, who is currently serving time for possession of a firearm by a convicted felon, was reportedly found dead in his Fulton County jail cell in Atlanta on Tuesday morning.
The news, first published by Cream BMP Daily, a satire website, turned out to be a hoax, but not before fooling people into thinking that the rapper died of a heart attack following a drug overdose.
"It's definitely due to his syrup addiction and I ain't talking about Aunt Jemima" a source told the satire site. "Why else would you get an ice cream tattooed on your face? Drugs."
"Between his beefs, drugs, and being black it was only a matter of time," his cellmate was quoted as saying by Cream BMP Daily.
Many of Mane's fans were quick to believe the news as the rapper had earlier confessed to issues with drug addiction. Last year, he even apologised to his family and fans and blamed his erratic behavior on drug abuse.
"I just wanna man up right now & take this time to apologize to my family, friends, the industry & most of all my fans. I'm SORRY" he tweeted in September. "I'm addicted to lean & that sh– ain't no joke. I can barely remember all the things I've done & said. However there's no excuse."
Meanwhile, Mane's music career appears to be thriving even though he is behind bars.
Just a few days before the fake death news report was published, Mane announced the release of his new album titled "World War 3D series." In a message to his fans, Mane noted that even though he is locked up, he still runs the streets.
"June 17th, 1017, the empire's declaring war, I'm dropping the World War 3D," Mane said in a recording. "Three albums in one day."
Elaborating on his plans, Mane continued: "July 4 I'm dropping Trap House 4 and Sept 13 I'm dropping Trap God 3. Even though I'm locked up, I still run the streets from jail. It's Guwop Coreleone."
The new trilogy will feature releases from Migos, Young Thug, and Peewee Longway and the projects are titled The Green Album, The Purple Album, and The White Album respectively.
Mane is not expected to be released from jail until late 2016, and from the looks of it, the rapper has enough stock to feed his fans while he is locked up.