New Delhi, Feb 5 (ANI): South Korean automobile major Hyundai Motors has launched the new Xcent, a sub-four-metre sedan built on the Grand i10 platform. The new Xcent was unveiled at the ongoing Auto Expo in New Delhi, which also marks its global launch. Interacting with visitors and mediapersons at the event, the Managing Director and CEO, Hyundai Motor India, B.S. Seo, said that the new car is for those modern and contemporary Indian customers who are aspirational and seek higher values.