Indian smartphone maker Micromax pulled the wraps off its next generation Canvas 4 on Monday, the very same day Chinese rival Gionee launched a smartphone called Elife E5 in India.

The new smartphone is said to be priced ₹19,999 and will be available in three colours variants - black, white and yellow. Details regarding the actual date of availability of the phone in retail stores are still under wraps.

Elife E5 sports a 4.8-inch super AMOLED display with HD 720x1280p resolution and ships with Android v4.2.1 Jelly Bean OS out-of-the-box. In terms of internal hardware, it runs on 1.5GHz MediaTek quad-core processor and has 1GB RAM paired with 16GB inbuilt memory space which can be further expanded via microSD card.

Camera wise, the device sports an 8.0-megapixel main camera with LED flash support on the rear side and a 5.0-megapixel secondary camera.

Considering the overall aspects, Gionee Elife E5 packs pretty decentfeatures for a sub-₹20,000 price-tag, but it will have a tough time competing with the recently launched Karbonn Titanium S9 and Micromax Canvas 4.

Key specifications of Gionee Elife E5:

Model Gionee Elife E5
Display 4.8-inch Super AMOLED Plus screen with 720x1280p resolution
OS Android v4.2.1 Jelly Bean
Processor MediaTek quad-core processor with 1.5GHz CPU speed(chipset type: MT6589T)
Storage capacity 16GB, (support microSD card slot for memory expansion)  
Camera Main: 8.0-megapixel camera with LED flash supportFront: 5.0-megapixel camera
Battery 2000 mAh
Add-ons Bluetooth v4.0, USB, Wi-Fi, 3G, GPS, DTS and 3D surround sound system
Price ₹19,999/-